YDx works extensively in the Education and Skill arenas. As a youth specialist consultancy, we believe education and skill development are the backbone of any society. We strive to ensure all our programmes offer meaningful output and support to our youth market. We hold an intelligent and highly profiled database of schools, key personal and career assessment psychologists. We also can develop curriculum and youth-aligned content.
At YDx, we hold a detailed and intelligent database of 1,500 profiled private, semi-private, and key government schools across the country. This database spans all 9 provinces and includes urban, suburban, and outlying regions. Many of our tertiary institution clients use this database to provide the youth with meaningful opportunities.
School profiling
We can profile target schools based on a variety of characteristics, including:
• Fees
• Type of curriculum
• Region
• Subjects
• Extramural activities
• Type of area
• Size
• Traditional or modern approach
• And more
Our intelligent profiling software then allows you to determine the most suitable schools for your tertiary and study offerings, and zone in accordingly.
School communication
At YDx we understand the value of education and school relevance when connecting with our database of schools. We also know and understand the key champions within schools that drive the various portfolios. YDx’s smart software and experienced team manage this process on your behalf, saving you valuable time and ensuring results.
School bookings
Our dedicated team will directly engage with your list of profiled schools to secure an exclusive live presentation. This presentation can be done in person, virtually, or in a career exhibition that is highly relevant to your particular tertiary institution.
School material distribution
Most schools distribute tertiary institution material using the schools’ preferred digital channels. YDx ensures your material is both approved by the school and distributed to the agreed learners.
Educationally driven marketing programmes
We have developed key campaigns that specifically align with your brand objectives while also meeting core educational and upliftment needs within schools and targeted age profiles. We have more than two decades of experience when it comes to running educational programmes for key clients across a wide variety of subjects, age groups, and regions.
•
We have a team of educational experts that writes the CAPS curriculum for the Department of Education and IEB. This team plays a vital role in providing insights to ensure alignment between your campaign to the curriculum.
•
We conceptualise your strategic concept and find the educational fit within the curriculum and across the targeted age profiles.
•
We develop your bespoke educational material, which can include curriculum-relevant lesson plans, worksheets, posters, take-home material, and can include a competition element.
•
The YDx team and smart software manages the entire school programme rollout, results, and reporting.
School need-based opportunities that meet your brand objectives
There are many niche opportunities available within schools that provide a win-win relationship for both your brand and the school. YDx facilitates the correct fit and opportunities within the profile of schools using our school profiling software and experienced team. Engage with our specialists to see how YDx can help your brand connect with key schools in a more meaningful way.
Opportunities include:
• Event and/or team sponsorships.
• Inter-schools’ competitions across various platforms - maths, art, business, etc.
• Data, connectivity, and/or technological support.
• School, learner, and community support material across key topics.
• Cause-related driven initiatives with an educational link.
We currently have over 100 active and profiled Career Assessment Psychologists (CAPs) from around South Africa on our database. These professionals engage Grade 11 and 12 learners on their career and study direction plus institutions and courses to consider.
CAP profiling
YDx can profile our CAPs via several key criteria ensuring we develop the best hit list for your institution.
CAP communication
YDx has an established relationship with our CAP database and our experienced team will engage each selected CAP individually on behalf of your institution. The YDx customer response software smoothly facilitates the entire process.
CAP Campaign channels
YDx offers our clients two CAP programmes:
1. Full introduction
Each selected CAP will be introduced to your institution and courses in detail. They will receive all of your institution’s material. Thereafter, they will hold a one-on-one discussion with a YDx team member to raise any questions and provide feedback.
2. Material update
Once your institution has established a relationship and understanding with the selected CAP, the focus shifts to ensuring each CAP receives your latest materials and is made aware of any additions or changes.
More than 350,000 youth opt for home-schooling every year. By choosing to target the home-schooling community, your institution can speak to a niche community of both learners and parents.
YDx has partnered with SAHomeschoolers and offers three exclusive offerings for our tertiary clients:
•
3, 6, or 9-month emailer campaign.
Your unique emailer is sent to the full SAHomeschoolers network every month.
•
3, 6 or 9 month Banner advert
Feature your institution’s logos on the main slider on the home page.
•
1-year YDx Exclusive Tertiary tab
A full year-long feature on the SAHomeschoolers website that provides information on your tertiary institution, courses, career opportunities, student culture, and more.
YDx has several exclusively-aligned marketing channels for tertiary institutions to reach potential postgraduate or short course study candidates.
Student Bookstore Campaigns
Unique marketing opportunities to reach profiled students via student bookstores. YDx offers physical advertising opportunities within key book titles, till point marketing, and web browser advertising for either one or two semesters.
Student Database campaigns
Reaching over 40 students from campuses across South Africa via email or SMS. We can strategically select your target market via region, campus, study direction, or even the top 15% of academic achievers. Supported by student social media channels.
Student Radio Campaigns
Engage directly with nearly 300,000 youth listeners throughout South Africa via student and community radio networks. Reach the youth through an advert, live reads, competitions, and much more.
Entrepreneur Database Campaigns
Market your offerings to a database of over 40,000 subscribed entrepreneurs through a range of value-adding formats, including:
• The weekly newsletter to all subscribers
• An interview, and
• Other added value offers and more
YDx niched media and event opportunities
YDx has strong partnerships with a host of youth-focused media channels and events. Dependent on your core target market and strategic objectives, YDx can present various unique opportunities to effectively engage your consumers.
YDx has been creating youth content for leading companies and NGOs for over 20 years. Our aim is the development of educational and skill development content that enables upliftment, growth, inspiration, and enablement of SA’s youth.
We develop content for all age profiles, developmental profiles, and youth market segments.
Curriculum-aligned educational content for schools
We cover all educational phases, grades, and subjects and can where possible align the content with your brand attributes and values.
Soft skill and life skill upliftment content
Content includes:
• Develop your negotiation skill
• Stress management tips and tools
• How to budget as a student
• Develop your emotional intelligence (EQ)
• Ways to network effectively
• Learn to build your personal brand
• Ways to grow your self-worth
• Managing subject choice
• And many more
At YDx, we hold a detailed and intelligent database of 1,500 profiled private, semi-private, and key government schools across the country. This database spans all 9 provinces and includes urban, suburban, and outlying regions. Many of our tertiary institution clients use this database to provide the youth with meaningful opportunities.
School profiling
We can profile target schools based on a variety of characteristics, including:
• Fees
• Type of curriculum
• Region
• Subjects
• Extramural
• Type of area
• Size
• Traditional or modern approach
• And more
Our intelligent profiling software then allows you to determine the most suitable schools for your tertiary and study offerings, and zone in accordingly.
School communication
At YDx we understand the value of education and school relevance when connecting with our database of schools. We also know and understand the key champions within schools that drive the various portfolios. YDx’s s smart software and experienced team manage this process on your behalf, saving you valuable time and ensuring results.
School bookings
Our dedicated team will directly engage with your list of profiled schools to secure an exclusive live presentation. This presentation can be done in person, virtually, or in a career exhibition that is highly relevant to your particular tertiary institution.
School material distribution
Most schools distribute tertiary institution material using the schools’ preferred digital channels. YDx ensures your material is both approved by the school and distributed to the agreed learners.
Educationally driven marketing programmes
We have developed key campaigns that specifically align with your brand objectives while also meeting core educational and upliftment needs within schools and targeted age profiles. We have more than two decades of experience when it comes to running educational programmes for key clients across a wide variety of subjects, age groups, and regions.
•
We have a team of educational experts that write CAPS curriculum for the Department of Education and IEB. This team plays a vital role in providing insights to ensure alignment between your campaign to the curriculum.
•
We conceptualise your strategic concept and find the educational fit within the curriculum and across the targeted age profiles.
•
We develop your bespoke educational material, which can include curriculum-relevant lesson plans, worksheets, posters, take-home material, and can include a competition element.
•
The YDx team and smart software manages the entire school programme rollout, results, and reporting.
School need-based opportunities that meet your brand objectives
There are many niche opportunities available within schools that provide a win-win relationship for both your brand and the school. YDx facilitates the correct fit and opportunities within the profile of schools using our school profiling software and experienced team. Engage with our specialists to see how YDx can help your brand connect with key schools in a more meaningful way.
Opportunities include: -
• Event and/or team sponsorships. • Inter-schools’ competitions across various platforms - maths, art, business, etc.
• Data, connectivity, and/or technological support.
• School, learner, and community support material across key topics.
• Cause-related driven initiatives with an educational link.
We currently have over 100 active and profiled Career Assessment Psychologists (CAPs) from around South Africa on our database. These professionals engage Grade 11 and 12 learners on their career and study direction plus institutions and courses to consider.
CAP profiling
YDx can profile our CAPs via several key criteria ensuring we develop the best hit list for your institution.
CAP communication
YDx has an established relationship with our CAP database and our experienced team will engage each selected CAP individually on behalf of your institution. The YDx customer response software smoothly facilitates the entire process.
CAP Campaign channels
YDx offers our clients two CAP programmes:
1. Full introduction
Each selected CAP will be introduced to your institution and courses in detail. They will receive all of your institution’s material. Thereafter, they will hold a one-on-one discussion with a YDx team member to raise any questions and provide feedback.
2. Material update
Once your institution has established a relationship and understanding with the selected CAP, the focus shifts to ensuring each CAP receives your latest materials and is made aware of any additions or changes.
More than 350,000 youth opt for home-schooling every year. By choosing to target the home-schooling community, your institution can speak to a niche community of both learners and parents.
YDx has partnered with SAHomeschoolers and offers three exclusive offerings for our tertiary clients: •3, 6, or 9-month emailer campaign. Your unique emailer is sent to the full SAHomeschoolers network every month. •3, 6 or 9 moth Banner advert Feature your institution’s logos on the main slider on the home page. •1-year YDx Exclusive Tertiary tab A full year-long feature on the SAHomeschoolers website that provides information on your tertiary institution, courses, career opportunities, student culture, and more.
YDx has several exclusively-aligned marketing channels for tertiaries institutions to reach potential postgraduate or short course study candidates.
Student Bookstore Campaigns
Unique marketing opportunities to reach profiled students via student bookstores. YDx offers physical advertising opportunities within key book titles, till point marketing, and web browser advertising for either one or two semesters.
Student Database campaigns
Reaching over 40 students from campuses across South Africa via email or SMS. We can strategically select your target market via region, campus, study direction, or even the top 15% of academic achievers. Supported by student social media channels.
Student Radio Campaigns
Engage directly with nearly 300,000 youth listeners throughout South Africa via student and community radio networks. Reach the youth through an advert, live reads, competitions, and much more.
Entrepreneur Database Campaigns
Market your offerings to a database of over 40,000 subscribed entrepreneurs through a range of value-adding formats, including:
• The weekly newsletter to all subscribers
• An interview, and
• Other added value offers and more
YDx niched media and event opportunities
YDx has strong partnerships with a host of youth-focused media channels and events. Dependent on your core target market and strategic objectives, YDx can present various unique opportunities to effectively engage your consumers.
YDx has been creating youth content for leading companies and NGOs for over 20 years. Our aim is the development of educational and skill development content that enables upliftment, growth, inspiration, and enablement of SA’s youth.
We develop content for all age profiles, developmental profiles, and youth market segments.Curriculum-aligned educational content for schoolsWe cover all educational phases, grades, and subjects and can where possible align the content with your brand attributes and values.
Soft skill and life skill upliftment contentContent includes:
• Develop your negotiation skill
• Stress management tips and tools
• How to budget as a student
• Develop your emotional intelligence (EQ)
• Ways to network effectively
• Learn to build your personal brand
• Ways to grow your self-worth
• Managing subject choice
• And many more
